Two channel communication system using RDS datastream broadcasting

A computer readable medium encoded with instructions capable of being executed by a computer for receiving service link data via a digital data stream:

• capturing the digital data stream transmitted as part of a radio broadcast,
• detecting a service link embedded within said digital data stream;
• storing said service link in a memory buffer;
• displaying information relating to said service link on a display of a digital radio terminal performing said method;
• and
• removing said information from said display upon expiration of a predefined period of time,
• wherein said service link includes information for providing said digital radio terminal sufficient information to initiate contact with a mobile service platform corresponding to said service link.

A method comprising:

• capturing a digital data stream transmitted as part of a radio broadcast,
• detecting a service link embedded within said digital data stream;
• storing said service link in a memory buffer of a mobile terminal;
• displaying information relating to said service link on a display of the mobile terminal performing said method;
• and
• removing said information from said display upon expiration of a predefined period of time,
• wherein said service link includes information for providing said mobile terminal sufficient information to initiate contact with a mobile service platform corresponding to said service link.

A mobile terminal, comprising:

• a processor controlling overall operation of the mobile terminal;
• an integrated radio receiver configured to receive a radio broadcast, said radio broadcast including an audio portion and a Radio Data Stream (RDS) portion, said RDS portion embedding text data corresponding to a contemporarily transmitted audio portion of the radio broadcast;
• and
• memory storing computer readable instructions that, when executed by the processor, cause the mobile terminal to perform a method comprising
• storing in a first memory buffer a first text value received as part of the RDS portion;
• responsive to a user request, retrieving the first text value from the first memory buffer and displaying the first text value on a display of said mobile terminal;
• and
• removing said first text value from said display upon expiration of a predefined period of time,
• wherein said first text value provides said mobile terminal sufficient information to initiate interaction with a mobile service platform corresponding to said first text value.