Method and apparatus for achieving a tailored content response based upon a product identifier coupled with a device identifier

A computer-usable medium having computer-readable program code embodied therein for causing a computer system to perform a method for achieving a tailored content response based upon a product identifier coupled with a device identifier, said method comprising:

• receiving a machine readable indicia Wherein at least a first portion of said machine readable indicia pertains to said product identifier and at least a second portion of said machine readable indicia pertains to said device identifier;
• identifying a product in a database wherein said product is associated with said product identifier, identifying a device profile associated with said device identifier, said device profile comprising context information for a device;
• dynamically computing a user profile;
• and compiling said tailored content response for said device based upon said product, said context information and said user profile, and wherein said receiving the machine readable indicia wherein at least said first portion of said machine readable indicia pertains to said product identifier and at least said second portion of said machine readable indicia pertains to said device identifier further comprises:
• receiving said machine readable indicia wherein at least said first portion of said machine readable indicia pertains to said product identifier and at least said second portion of said machine readable indicia pertains to said device identifier, and wherein at least said first portion of said machine readable indicia further pertains to a universal unique identifier (UUID) of a radio frequency identification (RFID) tag.

A method of requesting a tailored content response based on a product identifier, a device identifier and a user profile, said method comprising:

• receiving a first machine readable indicia pertaining to said product identifier;
• coupling a portion of said first machine readable indicia pertaining to said product identifier with a portion of a second machine readable indicia pertaining to said device identifier;
• dynamically computing said user profile;
• and providing said portion of said first machine readable indicia, said portion of said second machine readable indicia and said user profile coupling to a server, and wherein said receiving the first machine readable indicia pertaining to said product identifier further comprises:
• receiving said first machine readable indicia pertaining to said product identifier wherein at least a first portion of said first machine readable indicia pertains to a universal unique identifier (UUID) of a radio frequency identification (RFID) tag.

A tailored content response requestor for requesting a response based on a product identifier, a device identifier and a user profile, said tailored content response requestor comprising:

• a machine readable indicia receiver for receiving a first machine readable indicia pertaining to said product identifier;
• a combiner for combining a portion of said first machine readable indicia pertaining to said product identifier with a portion of a second machine readable indicia pertaining to said device identifier;
• a computing module for dynamically computing said user profile;
• and a transceiver for providing said portion of said first machine readable indicia, said portion of said second machine readable indicia and said user profile coupling to a server, and wherein at least a first portion of said machine readable indicia pertains to a universal unique identifier (UUID) of a radio frequency identification (RFID) tag.