Method and apparatus for selective post-call audio logo/message

An apparatus for providing post-call advertising announcements by a telecommunications service provider to a called party, the apparatus comprising:

• a database for storing call attribute information and selection criteria determined by the telecommunications service provider for use in determining whether a post-call advertising announcement is to be played to the called party upon termination of the call;
• an announcement frame for storing advertising announcements established by the telecommunications service provider and for playing a particular post-call advertising announcement to the called party;
• and
• wherein the database returns an announcement number to the announcement frame indicating the particular post-call advertising announcement to be played to the called party.

A method of providing post-call advertising announcements by a telecommunications service provider to a called party, the method comprising the steps of:

• the telecommunications service provider establishing advertising announcements in an announcement frame:
• the telecommunications service provider determining selection criteria for playing particular advertising announcements to a called party;
• receiving a call request from a calling party to a called party;
• passing call attribute information to a database;
• performing a look-up query at the database based on the call attribute information and on the selection criteria determined by the telecommunications service provider;
• transmitting, based upon the look-up query, an announcement indication to the announcement frame;
• routing a call to the called party;
• determining whether the calling party has disconnected from the call;
• and
• playing, based on the announcement indication, a particular post-call advertising announcement, if any, to the called party when the calling party has disconnected from the call.