Satellite positioning system enabled media measurement system and method

A computer-implemented method of determining the effectiveness of media displays, the method comprising:

• (a) obtaining geo data specifying a plurality of locations that track the movement of a plurality of monitoring devices and associated respondents, at least a portion of said geo data derived from a satellite positioning system (“SPS”);
• (b) storing said geo data in said plurality of monitoring devices;
• and
• (c) downloading said stored geo data to a post processing server for:
• (i) comparing said plurality of locations that track the movement of said plurality of monitoring devices with a plurality of media display locations;
• (ii) determining if said plurality of monitoring devices have been exposed to a media display associated with said plurality of media display locations based on whether said plurality of locations that track the movement of said plurality of monitoring devices and said plurality of media display locations are sufficiently close enough to conclude that the locations match;
• and
• (iii) determining the effectiveness of said plurality of media display locations based on matches between said plurality of locations that track the movement of said plurality of respondent monitoring devices and said plurality of media display locations.

A computer implemented method of determining optimized placement of media displays, the method comprising:

• obtaining geo data specifying a plurality of locations traversed by a monitoring device in a geographic region, at least a portion of said geo data derived from a satellite positioning system (“SPS”);
• selecting a target level of media display exposure and a budget;
• determining potential locations within said geographic region with a price within said budget;
• matching said potential locations to said plurality of locations;
• determining for said potential locations whether said monitoring device would have been exposed to a potential media display at each of said potential locations;
• and
• determining an optimized placement of a media display based on a level of exposure that said media display would have had at a potential location.