CD-ROM product label apparatus and method

An article comprising:

• a label for labeling a product offered for sale;
• a computer readable medium integrated with the label for storing operational and executable data structures, the data structures being configured to be readable by a first computer, associated with a purchaser of the product, and comprising:
• vendor data associated with a source of a product comprising instructions executable by the first computer to present to the purchaser a presentation provided from the vendor;
• profiling data comprising instructions executable by the first computer to obtain information corresponding to the purchaser and relating to the vendor;
• and
• linking data comprising instructions executable to control communication of the first computer with a second computer associated with the vendor.

A method comprising:

• providing vendor data corresponding to a source of products and directed to purchasers of the products;
• recording the vendor data on a computer readable medium;
• providing a label for securing to products to designate a source of products;
• securing the label to a product;
• and
• distributing the label and product to a purchaser.

A method for interactive communication between a vendor and a purchaser, the method comprising:

• providing vendor data associated with a vendor and comprising executable instructions executable on a computer associated with a purchaser;
• recording the vendor data on a label comprising a computer-readable medium;
• securing the label to a product;
• distributing the product and label to a purchaser;
• reading the computer readable medium into the user computer associated with the purchaser;
• establishing communication between the user computer and the vendor computer;
• and
• interactively updating user data on the vendor computer and vendor data on the user computer.