A clamping apparatus to permit the attachment, in an otherwise conventional tufting machine including a tuft insertion tool that oscillates in a defined direction of travel, of tufts of bristles to the head of an untufted toothbrush containing a plurality of tuft-receiving holes comprising a handle and a resiliently flexible head attached thereto, said flexible head selected from the group consisting of angled heads, curved heads, segmented heads with joints connecting adjacent segments, and combinations thereof, said head having a front portion including a free tip end, a back end adjacent said handle, an upper surface, and a bottom bristle-receiving surface, said clamping apparatus including means to hold said head securely in a configuration in which said bristle-receiving holes lie substantially parallel to the direction of travel of said tuft insertion tool and to prevent the buckling of said head while said bristles are inserted, said clamping apparatus comprising:
- a) a brush plate having a first means to releasably engage the tip of the free end of said brush head;
- b) rotating clamp means to releasably engage the portion of said brush head closest to said handle;
- c) a backing plate designed to firmly seat the upper surface of said brush head;
- and
- d) auxiliary means to releasably engage the front portion adjacent the free end of said brush head.