Liquid crystal compositions

A liquid crystal detergent composition which comprises by weight:

• (a) about 1% to about 30% of an ethoxylated nonionic surfactant containing ethylene oxide groups;
• (b) about 0.1% to about 16% of an alkyl polyglucoside surfactant;
• (c) about 1% to about 20% of a water soluble salt of an ethoxylated C.sub.8-18 alkyl ether sulfate surfactant or sodium lauryl sulfate;
• (d) about 0.1% to about 2% of an alcohol having the formula CnH2n+2-x(OH)x wherein x is 2 or 3 and n is a number from 2 to 5;
• (e) about 0.1% to about 6% of a fatty alcohol having a single oxygen atom and a total of 14 to 20 carbon atoms;
• (f) about 1% to about 30% of a water soluble glycol ether cosurfactant;
• (g) about 0.6% to about 10% of a water insoluble organic compound selected from the group consisting of perfumes, essential oils and water insoluble hydrocarbons;
• (h) 1% to 10% of a magnesium salt;
• and
• (i) the balance being water, said liquid crystal detergent composition has a storage modulus measured at a temperature between 20.degree. C. to 40.degree. C., at a strain of 0.1% to 5% and a frequency of 10 radians/second of at least about one Pascal and is one phase at a temperature of 8.degree. C. to 43.degree. C.