Liquid crystal detergent compositions based on anionic sulfonate-ether sulfate mixtures

A liquid crystal detergent composition which comprises by weight:

• (a) about 15% to about 30% of a sodium paraffin sulfonate;
• (b) about 2% to about 20% of a water soluble salt of an ethoxylated C.sub.8-18 alkyl ether sulfate surfactant;
• (c) about 1% to about 10% of an abrasive which is selected from the group consisting of calcite, amorphous hydrated silica, polyethylene powder and mixtures thereof;
• (d) about 2% to about 15% of tripropylene glycol n-butyl ether;
• (e) about 4% to about 10% of a water insoluble organic compound selected from the group consisting of perfumes, essential oils and water insoluble hydrocarbons having about 8 to about 18 carbon atoms;
• and
• (f) the balance being water, wherein said liquid crystal detergent composition has a storage modulus measured at a temperature between 20.degree. C. to 40.degree. C., at a strain of 0.1% to 5% and a frequency of 10 radians/second of at least about one Pascal and said composition does not contain any nonionic surfactant.