A method of enhancing contrast of a magnetic resonance image of a living organism by incorporating a contrast agent into the organism, in an amount effective to enhance contrast of the image, prior to forming the image or during formation of the image, where said contrast agent is a paramagnetic lanthanide hexaazamacrocyclic molecule and has the structural formula ##STR1## where the symbol ##STR2## and the symbol ##STR3## denotes a constituent of the contrast agent chosen from a group consisting of five constituents having the structures ##STR4## and where R represents a hydrogen atom or a substituent group chosen from a class consisting of alkyl, alkoxy, acyl, aroxy, alkylamine, aryl, hydroxy, aryloxy, amine, carboxylate, phosphate, and sufonate groups.