Communication system and method with demographically or psychographically defined audiences

A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

• storing at said head end transmitting system demographic/psychographic information about the subscribers,
• transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers,
• storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decodes for that subscriber, transmitting from said head end transmitting system a demographic/psychographic profile for desired recipients of the message,
• transmitting the message,
• comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and
• enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

A system for selective transmission of a message to subscribers of a television service, comprising:

• a network,
• a head end transmitting system coupled to said network,
• a plurality of decoders, one for each of the subscribers, coupled to said network,
• means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of decoders for that subscriber, free of input by the subscribers,
• means at each one of said plurality of decoders for storing the demographic/psychographic information for each subscriber,
• means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,
• means at each one of said plurality of decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of decoders and for enabling that one of said plurality of decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

A system for selective transmission of a message to subscribers of a cable television service, comprising:

• a cable network,
• a head end transmitting system connected to said cable network,
• a plurality of cable decoders, one for each of the subscribers, connected to said cable network,
• means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers, said means for storing and transmitting the demographic/psychographic information being operated to transmit the demographic/psychographic information as program tags,
• means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,
• means at said head end transmitting system for transmitting the demographic/psychographic profile for desired recipients of the message and for transmitting the message, said means for transmitting being operated to transmit the demographic/psychographic profile as a program tag with the message,
• means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

A system for selective transmission of a message to subscribers of a cable television service, comprising:

• a cable network,
• a head end transmitting system connected to said cable network,
• a plurality of cable decoders, one for each of the subscribers, connected to said cable network, means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,
• means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,
• means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,
• means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and
• means at said head end transmitting system for providing alternative messages for selective transmission and operated to provide the alternative messages on different channels, said means for comparing and enabling being operated to provide the alternative messages on different channels through cascading barker channels.

A system for selective transmission of a message to subscribers of a cable television service, comprising:

• a cable network,
• a head end transmitting system connected to said cable network,
• a plurality of cable decoders, one for each of the subscribers, connected to said cable network,
• means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,
• means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,
• means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,
• means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information,
• means at said head end transmitting system for providing alternative messages for selective transmission and operated to provide the alternative messages on different channels, said means for comparing and enabling being operated to provide the alternative messages on different channels through overlapping pay- per-view events.

A system for selective transmission of a message to subscribers of a cable television service, comprising:

• a cable network,
• a head end transmitting system connected to said cable network and to a master database and a network video source, said master database including means for storing a demographic/psychographic audience database comprising audience demographic/psychographic information, free of input by the subscriber, and means, connected to said means for storing said demographic/psychographic audience database, for selectively transmitting the demographic/psychographic information for the subscribers from said audience database to said head end transmitting system, and said network video source includes means for transmitting alternative messages for the selective transmission to said head end transmitting system,
• a plurality of cable decoders, one for each of the subscribers, connected to said cable network,
• means at said head end transmitting system for storing the demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,
• means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,
• means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,
• means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

• storing at said head end transmitting system demographic/psychographic information about the subscribers,
• transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers, the demographic/psychographic information being transmitted as a first program tag,
• storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decoders for that subscriber,
• transmitting from said head end transmitting system a demographic/psychographic profile together with the message as a second program tag for desired recipients of the message subsequently to transmitting the demographic/psychographic information, comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and
• enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

• storing from said head end transmitting system demographic/psychographic information about the subscribers,
• transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers,
• storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decoders for that subscriber,
• transmitting from said head end transmitting system a demographic/psychographic profile for desired recipients of the message, transmitting the message,
• comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and
• enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and
• providing alternative messages for selective transmission, where the alternative messages are provided on different channels through cascading barker channels.

A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

• storing at said head end transmitting system demographic/psychographic information about the subscribers,
• transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers,
• storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decoders for that subscriber,
• transmitting from said head end transmitting system a demographic/psychographic profile for desired recipients of the message,
• transmitting the message,
• comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and
• enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and
• providing alternative messages for the selective transmission, where the alternative messages are provided on different channels through overlapping pay-per-view events.

A system for selective transmission of a message to subscribers of a cable television service, comprising:

• a cable network,
• a head end transmitting system connected to said cable network and operating under control of a system clock,
• a plurality of cable decoders, one for each of the subscribers, connected to said cable network,
• means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,
• means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,
• means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message, said means for transmitting being responsive to said system clock to define duration of pay-per-view events and to define a shortened duration of the pay-per-view events by updating said system clock after initiation of a pay-per-view event,
• means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and
• means at said head end transmitting system for providing alternative messages for selective transmission and operated to provide the alternative messages on different channels, said means for comparing and enabling being operated to provide the alternative messages on different channels through overlapping pay-per-view events.