Cooler door display rack

A cooler door display rack for a cooler having a frame at least partially defining a cooling compartment, a transparent door pivotally mounted on said frame and having interior and exterior faces, storage racks mounted in vertically spaced apart relation within the cooling compartment and in horizontally spaced relation from the door, the space between the door and the storage racks defining a cooling air flow zone, the cooler door display rack comprising:

• a generally horizontal shelf surface for supporting products placed thereon and having four peripheral edges;
• a first front wall, a first rear wall, and two side walls, said walls attached to said shelf surface adjacent the peripheral edges thereof and extending upwardly from said shelf surface, thereby forming an open top box having a bottom, front, rear and two sides;
• said front wall extending upwards above said rear wall such that said front wall has a greater vertical height than said rear wall whereby access to beverage containers supported on said shelf surface is facilitated;
• securement means for securing said display rack to the inside surface of said cooler door such that said first front wall is located adjacent said transparent door interior face whereby said display rack extends into said cooling air flow zone upon closing said transparent door,
• said display rack being adapted for receiving and supporting generally cylindrical beverage containers on said shelf surface and within said four walls,
• advertisement display means operatively associated with said first front wall for removably and replaceably receiving and supporting advertising indicia which substantially covers the front wall in upright relation such that upon securement of said display rack to the inside surface of said cooler door, the advertising indicia supported by said advertisement display means is visible through the transparent door;
• said shelf surface comprising a plurality of holes therethrough for drainage of any condensation accumulating on said shelf surface;
• and
• a product retainer of generally the same dimensions as said shelf surface and mounted in vertically spaced relation above and generally parallel to said shelf surface and having openings therethrough such that a product may be received through such opening and rest upon said shelf surface.