Repositionable advertising insert
AssigneeMinnesota Mining and Manufacturing Company
InventorRobert P. Molenda
Life of this patent
Estimating the term…
Abstract
An advertising insert for ad signatures in magazines is convenient when comprised of a readily peelable and adhesively repositionable sheet bearing a coupon, phone number or the like which is part of a backer which can be removed along perforations from an edge adhered to the ad signature.
Claims20
A repositionable advertising insert comprising:
- a printed support sheet having a registration edge, and
- a printed sheet of paper stock having on one surface along one edge a narrow band of repositionable pressure sensitive adhesive, said edge along which said band of pressure sensitive adhesive is coated being aligned with said registration edge of said support sheet, and said layer of pressure sensitive adhesive bonding said sheet of paper stock to said support sheet,
- said suport sheet being perforated along a line parallel to said registration edge and adjacent said band of pressure sensitive adhesive.
A signature of advertising material comprising
- a plurality of pages joined along a fold line defining a binding edge,
- a support sheet having a registration edge and an opposite edge joined by parallel side edges, one surface of the support sheet being joined by a permanent adhesive to an outside page of said signature with said registration edge parallel to and closer to said binding edge than said opposite edge, and
- a printed sheet of paper stock printed on one or both surfaces, said sheet of paper stock having an edge aligned with said registration edge of said support sheet and having a narrow band of repositionable pressure sensitive adhesive coated on a surface adjacent said support sheet parallel to said registration edge, said band of repositionable pressure sensitive adhesive bonding said printed sheet to said support sheet adjacent said registration edge.
A magazine comprising a cover and a plurality of pages disposed with the binding edges of the pages aligned and bound to said cover, a printed backer having a registration edge positioned parallel to the binding edges of said pages and disposed between two pages, and at least one printed sheet of paper stock having opposite surfaces and having on one surface adjacent one edge of narrow band of repositionable pressure sensitive adhesive, said band of repositional pressure sensitive adhesive bonding the sheet of paper stock to one surface of said backer with the registration edge of the backer and said one edge of said sheet of paper stock aligned.
Dependencies are inferred from the claim text.