A process for augmenting or enhancing the aroma of a perfumed article which is a solid or liquid anionic, cationic, nonionic or zwitterionic detergent comprising the step of adding to a solid or liquid anionic, nonionic, cationic or zwitterionic detergent base, an aroma augmenting or enhancing quantity of at least one oxoalkyl ester defined according to the structure:
- ##STR89## wherein Z is a moiety selected from the group consisting of carbinol having the structure:
- ##STR90## and carboxyaldehyde having the structure:
- ##STR91## and R is selected from the group consisting of 3-heptanyl and phenyl.