In an electronic key telephone system including a plurality of key telephone sets each having key dial means and data signal transmitter/receiver circuit means and connected to a key service unit through a voice signal pair line and a data signal pair line, and said key service unit which has a switching matrix comprising a plurality of relay means for selectively connecting said key telephone sets to one or more office lines, additional relay means for detecting commercial power failure to said sets and connecting each office line to a respective predetermined one of said key telephone sets through break contacts thereof, and means for sending a selection signal in response to a data signal from each one of said key telephone sets, the improvement which comprises said respective predetermined one of said key telephone sets comprising two contacts provided for each key in said key dial with one of said two contacts connected to said data transmitter/receiver circuit means, means coupled with the other contact of each key and generating a selection signal, means for detecting power failure, and means for connecting said selection signal generating means to said voice signal pair line during the power failure.