Method of applying adhesive coatings using segmented copolyester compositions

A method of applying a pressure sensitive adhesive to a substrate which comprises applying as the pressure sensitive adhesive a composition which comprises, based on the total thermoplastic components,

• A. 5 to 50 percent by weight of thermoplastic segmented copolyester elastomer consisting essentially of a multiplicity of recurring short chain ester units and long chain ester units joined through ester linkages, said short chain ester units amounting to 15 to 65 percent by weight of said copolyester and being of the formula ##EQU7## and said long chain ester units amounting to 35 to 85 percent by weight of said copolyester and being of the formula ##EQU8## wherein R is the divalent aromatic radical remaining after removal of the carboxyl groups from aromatic dicarboxylic acid having a molecular weight of less than 350, D is the divalent radical remaining after removal of the hydroxyl groups from organic diol having a molecular weight of less than 250, and G is the divalent radical remaining after removal of the terminal hydroxyl groups from long chain glycol having an average molecular weight of 350 to 6000, a melting point of less than 55.degree.C., and a carbon to oxygen ratio of greater than 2.5, said polyester having a melt index of less than 150 and a melting point of at least 125.degree.C., and
• B. 50 to 95 percent by weight of low molecular weight thermoplastic resin which forms compatible mixtures with the segmented copolyester, is thermally stable at 150.degree.C., and has a melt viscosity of less than 10,000 centipoises at 200.degree.c., and is selected from the group consisting of hydrocarbon resins, bituminous asphalts, coal tar pitches, rosins, phenolic resins, chlorinated aliphatic hydrocarbon waxes, and chlorinated polynuclear aromatic hydrocarbons.