Method and system for digital marketing advertisement based on eye and gaze analysis by artificial intelligence as for user of smart devices equipped with camera

An advertising system for providing an internet advertisement to a user terminal equipped with a camera, comprising:

• a main server that receives the internet advertisement from an advertiser terminal, and transmits the received internet advertisement to the user terminal so as to cause the internet advertisement to be published and displayed with a first display mode on an advertising display area in a display screen of the user terminal;
• and
• a database that collects, classifies, and stores an image or video data including a user face through the user terminal and the camera, to be analyzed by an AI analysis tool installed on the main server,
• wherein the AI analysis tool analyzes a gaze information from the stored image or video data to determine whether a user's gazing area is at least partially overlapped with the advertisement display area;
• and
• wherein the main server causes the first display mode to be adjusted to a second display mode at the user terminal if the gazing area is at least partially overlapped with the advertisement display area.

A computer-implemented method for providing an internet advertisement to a user terminal equipped with a camera by using an advertising server, comprising:

• receiving the internet advertisement from an advertiser terminal;
• transmitting the received internet advertisement to the user terminal so that the internet advertisement may be published with a first display mode on an advertisement display area in a display screen of the user terminal;
• collecting an image or video data including a user face, through the user terminal and the camera, to be analyzed by an AI analysis tool installed on the user terminal or the advertising server;
• analyzing a gaze information from the collected image or video data by the AI analysis tool to judge whether the published internet advertisement draws a user attention based on a predetermined criteria;
• and
• adjusting a marketing benefit originally included in the published internet advertisement to a higher level of benefit if it is judged that the published internet advertisement draws a user attention.