Advertisement apparatus

An advertisement method comprising in a computer:

• a step of acquiring user terminal identification information, user identification information, and user terminal record information that are collected by a user terminal from the user terminal by a user terminal information acquisition means,
• the user terminal identification information being information used to specify the user terminal when the user terminal and an application installed in the user terminal are specified to give notification of an advertisement,
• the user identification information identifying a user who operates the user terminal,
• user terminal record information including position information and operation record information on the user terminal;
• a step of acquiring the user identification information and purchasing behavior information that are acquired by a shop terminal provided in a real shop that sells an item/service from the shop terminal by purchasing behavior information acquisition means,
• the purchasing behavior information being information relevant to purchasing of the item/service at the real shop by the user;
• a step of generating advertisement information on a basis of an analysis result obtained by analyzing the information stored in user information storage means by advertisement information generation means,
• the advertisement information being notified to an advertisement application that is installed in the user terminal identified by the user terminal identification information and capable of receiving an advertisement,
• the user information storage means storing the information acquired by the user terminal information acquisition means and the purchasing behavior information acquisition means and user attribute information in association with each other by the user identification information,
• the user attribute information including a name, a birth date, a gender, and an address of the user;
• and
• a step of specifying the user terminal identification information and the advertisement application and giving notification of the advertisement information generated by the advertisement information generation means by advertisement information notification means.