Systems and methods for delivering supplemental content over media over quic transport

A system comprising:

• control circuitry configured to:
• establish, by a Media-over-QUIC (MoQ) relay device, a bi-directional connection between the MoQ relay device and a client device;
• input/output circuitry configured to:
• receive, from the client device, a request to subscribe to a media stream;
• wherein the control circuitry is further configured to:
• based at least in part on receiving, from the client device, a request to subscribe to the media stream, establish, by the MoQ relay device, a bi-directional connection between the MoQ relay device and a publisher of the media stream;
• receive, at the MoQ relay device, the media stream from the publisher to be transmitted to the client device via the bi-directional connection between the MoQ relay device and the client device, wherein the media stream comprises a plurality of groups, wherein each group comprises a respective plurality of objects;
• determine, at the MoQ relay device, that an initial object of a particular group of the plurality of groups corresponds to a supplemental content insertion point;
• transmit, by the MoQ relay device, a request to a supplemental content server to provide supplemental content via a bi-directional connection between the MoQ relay device and the supplemental content server;
• receive, at the MoQ relay device, the supplemental content item via the bi-directional connection between the MoQ relay device and the supplemental content server;
• prevent, at the MoQ relay device, transmission of at least the particular group of the plurality of groups to the client device via the bi-directional connection between the MoQ relay device and the client device;
• and
• transmit the supplemental content item in place of at least the particular group of the plurality of groups to the client device via the bi-directional connection between the MoQ relay device and the client device.