Electromotive lighting

An apparatus comprising:

• a plurality of electromotive lighting assemblies (ELAs);
• and
• one or more controllers, wherein:
• each ELA includes:
• a flexible substrate having an electrically conductive coil located therein or thereon and in between a first end of the flexible substrate and a second end of the flexible substrate, wherein the flexible substrate is configured to be able to flex between at least a first position and a second position,
• one or more light sources located at the first end of the flexible substrate, and
• a magnet that is mounted in a fixed location relative to the second end of the flexible substrate, wherein the magnet is positioned adjacent the electrically conductive coil when the flexible substrate is in the first position;
• the ELAs are arranged along a path or in a two-dimensional pattern;
• and
• the one or more controllers are operably connected with the one or more light sources and the electrically conductive coil in each of the ELAs and configured to control a light emission state of each of the one or more light sources in each of the ELAs and to control movement of the flexible substrate in each of the ELAs from the corresponding first position to the corresponding second position.