Content distribution and optimization system and method for deriving new metrics and multiple use cases of data consumers using base event metrics

A computer-implemented method comprising:

• ingesting raw event data from a client computing device at an entry point of a data pipeline service in accordance with a defined schema;
• and
• providing the raw event data to a message bus pipeline, wherein one or more transformations are applied on enriched raw event data to derive, at a same time instant, a distinct use case for each data consuming tool or service of a plurality of data consuming tools or services, wherein each use case is in a respective format configured for direct access by each respective data consuming tool or service of the plurality of data consuming tools or services, wherein multiple distinct use cases are associated with a same base event corresponding to the raw event data, and the one or more transformations comprise one or more of a depersonalization, a marketing transformation, a customer service transformation, a device information transformation, or a performance transformation, and a transformation of the one or more transformations for a respective use case is based on one or more contextual aspects of a respective data consuming tool or service for the respective use case.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions to:

• ingest raw event data from a client computing device at an entry point of a data pipeline service in accordance with a defined schema;
• and
• provide the raw event data to a message bus pipeline, wherein one or more transformations are applied on enriched raw event data to derive, at a same time instant, a distinct use case for each data consuming tool or service of a plurality of data consuming tools or services, wherein each use case is in a respective format configured for direct access by each respective data consuming tool or service of the plurality of data consuming tools or services, wherein multiple distinct use cases are associated with a same base event corresponding to the raw event data, and the one or more transformations comprise one or more of a depersonalization, a marketing transformation, a customer service transformation, a device information transformation, or a performance transformation, and a transformation of the one or more transformations for a respective use case is based on one or more contextual aspects of a respective data consuming tool or service for the respective use case.