Method for serving interactive digital advertising content within a streaming platform

A method comprising:

• during a first event that pauses playback of a primary video viewed on a display of a first device, rendering a home screen of a media stream in replacement of the primary video, the home screen comprising a media player and a set of icons corresponding to a set of videos;
• during the first event, in response to a user input proximal a first icon, in the set of icons, corresponding to a first video in the set of videos:
• rendering a digital identifier within the home screen, the digital identifier associated with the media stream rendered on the first device;
• and
• triggering playback of the first video within the media player;
• during playback of the first video on the first device, in response to a second event that captures the digital identifier at a second device, triggering the second device to navigate to an electronic document comprising content associated with the first video;
• and
• based on the second event, associating the second device with the first device based on the digital identifier.