Usage-weighted influence metrics for broadcast streams

An apparatus, comprising:

• one or more network interfaces to communicate with a network;
• a processor coupled to the one or more network interfaces and configured to execute one or more processes;
• and
• a memory configured to store a process that is executable by the processor, the process comprising:
• receiving playback telemetry from a plurality of user devices, the playback telemetry identifying one or more audio tracks that were played by each user device and a corresponding playback duration for each of the one or more audio tracks;
• aggregating the playback telemetry to determine cumulative playback durations of the one or more audio tracks across the plurality of user devices;
• and
• computing an influence metric for each of the one or more audio tracks based on the cumulative playback durations, the influence metric representing relative audience engagement within a defined observation period.

A tangible, non-transitory computer-readable medium storing computer-executable instructions that, when executed by one or more processors, cause a device to perform operations comprising:

• receiving playback telemetry from a plurality of user devices, the playback telemetry identifying one or more audio tracks that were played by each user device and a corresponding playback duration for each of the one or more audio tracks;
• aggregating the playback telemetry to determine cumulative playback durations of the one or more audio tracks across the plurality of user devices;
• and
• computing an influence metric for each of the one or more audio tracks based on the cumulative playback durations, the influence metric representing relative audience engagement within a defined observation period.