Understanding advertisement creatives using machine learning models

One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause the one or more processors to perform the steps of:

• receiving an advertisement creative via one or more I/O devices;
• generating, based on the advertisement creative, audio data and video data;
• and
• generating, based on the audio data and the video data, and using a machine learning model, one or more video features and one or more audio features.

A system, comprising:

• one or more memories storing instructions, and
• one or more processors that are coupled to the one or more memories and, when executing the instructions, are configured to:
• receive an advertisement creative via one or more I/O devices,
• generate, based on the advertisement creative, audio data and video data, and
• generate, based on the audio data and the video data, and using a machine learning model, one or more video features and one or more audio features.