Liquid crystal display device and method of controlling liquid crystal display device

Abstract

A liquid crystal display device includes a liquid crystal panel including a plurality of pixels disposed in two dimensions in a row direction and in a column direction, and a timing controller configured to control the liquid crystal panel. The plurality of pixels include pixels of a plurality of different colors disposed in the same order in the row direction, and in the liquid crystal panel, among the plurality of pixels, pixels of the same colors are disposed in the column direction, and the timing controller drives columns of pixels of one or more colors with relatively high visual sensitivities among the plurality of different colors by using a dot inversion driving method and drives columns of pixels of colors other than the one or more colors with the relatively high visual sensitivities by using a column inversion driving method.

Dependencies are inferred from the claim text.