Personalized display of customer eligible offer stories

A method of dynamically serving offer stories, the method comprising:

• receiving a request for web content from a client computing device, wherein the client computing device is associated with user credentials;
• retrieving a plurality of offer stories from an offer story repository;
• scoring the plurality of offer stories based on one or more predetermined variables to generate a ranked list of offer stories;
• assigning an eligibility score to the client computing device based on user eligibility data associated with the user credentials;
• determining, at serve time and based on the eligibility score, a subset of eligible offer stories from the ranked list of offer stories;
• selecting a highest-ranked offer story from the subset of eligible offer stories;
• and
• serving the highest-ranked offer story to the client computing device within a container of the web content designated for display of offer stories.

A webserver system for dynamically serving offer stories, the system comprising:

• a data repository configured to store a plurality of offer stories;
• a server system in data communication with the data repository and a plurality of client computing devices, wherein the server system is configured to:
• receive requests for web content from the plurality of client computing devices, wherein a subset of the client computing devices are associated user credentials;
• identify a subset of category offers at a webpage context classification engine;
• assign a client eligibility score to the client computing devices associated with user credentials;
• retrieve, based the client eligibility score, a subset of offer stories from the data repository;
• score the subset of offer stories based on one or more predetermined variables to obtain one or more preferred offer story;
• and
• serve the one or more preferred offer stories to the client computing devices associated with user credentials within a container within the web content designated for display of offer stories.