Interface template selection and population

A computer-implemented method, comprising:

• receiving a plurality of reward definitions;
• generating at least one reward weight for each reward defined in the plurality of reward definitions;
• determining a current reward value for each reward defined in the plurality of reward definitions;
• receiving a request for an interface from a user device;
• selecting an interface template using multi-objective optimization based on the current reward value and the at least one reward weight for each reward defined in the plurality of reward definitions;
• selecting a set of content elements to populate the interface template;
• and
• generating instructions that cause the interface to be displayed on the user device, wherein the interface includes the interface template and the set of content elements.

A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause a device to perform operations comprising:

• identifying a set of rewards for optimization;
• generating at least one reward weight for each reward in the set of rewards;
• determining a current reward value for each reward in the set of rewards;
• receiving a request for an interface from a user device;
• selecting an interface template using multi-objective optimization based on the current reward value and the at least one reward weight for each reward in the set of rewards;
• select a set of content elements based on the interface template;
• and
• generate instructions that cause the interface to be displayed on the user device, wherein the interface includes the interface template and the set of content elements.