Targeted advertising in unicast, multicast and hybrid distribution system contexts
AssigneeInvidi Technologies Corporation
InventorsBruce J. Anderson, Daniel C. Wilson, Patrick M. Sheehan, Daniel A. Boulet
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AssigneeInvidi Technologies Corporation
InventorsBruce J. Anderson, Daniel C. Wilson, Patrick M. Sheehan, Daniel A. Boulet
Estimating the term…
Systems and methods are presented for the delivery of targeted assets in a scheduled programming network in the context of several content distribution systems, including switched digital, unicast, multicast, and hybrid unicast/multicast content distribution systems. Assets may be targeted to network users in connection with the scheduled network programming, and further, successful delivery of those targeted assets may be confirmed. In this regard, the systems and methods generally select targeted assets from a remote platform and, in some instances, to deliver those targeted assets from the remote platform. The assets may be selected based on demographic or other information obtained from an external source and/or based on monitoring user inputs. In the latter regard, the classification of an audience can be based at least in part on monitoring communications to the remote platform conventionally used for other purposes.
A method for use in targeting assets to user equipment devices in a content distribution system of scheduled programming networks, comprising the steps of:
A method for use in targeting assets to user equipment devices in a content distribution system of scheduled programming networks comprising the steps of:
A system for use in targeting assets to a user equipment device in a content distribution system, comprising:
A system for use in targeting assets from a remote processing system in a content distribution system, comprising:
The system of 44, wherein said asset delivery report comprises a summary of assets played at said user equipment device over a specified time period.
Dependencies are inferred from the claim text.