Electronic price tag display control circuit, and content display method

A content display method based on an electronic price tag display control circuit, applied to an electronic price tag, comprising:

• acquiring, in response to a power-on instruction, an orientation sensing signal corresponding to the electronic price tag, wherein different orientation sensing signals correspond to different display contents;
• and
• determining a target display content corresponding to the orientation sensing signal, and presenting the target display content on the electronic price tag.

A content display apparatus based on an electronic price tag display control circuit, comprising:

• an acquisition module configured to acquire, in response to a power-on instruction, an orientation sensing signal corresponding to an electronic price tag, wherein different orientation sensing signals correspond to different display contents;
• and
• a display module configured to determine a target display content corresponding to the orientation sensing signal, and present the target display content on the electronic price tag.