Presentation, timing and schedule management for broadcast programming in betting applications

A computer-implemented method for a user device, comprising:

• tuning to a channel corresponding to a live event;
• receiving advanced television systems committee (ATSC) signaling via the channel;
• retrieving page configuration information from the ATSC signaling;
• retrieving time information from the ATSC signaling;
• determining that a current time matches the time information;
• launching a betting application using the page confirmation information;
• and
• performing one or more betting operations using the betting application in association with the live event.

A non-transitory computer-readable medium (CRM) comprising instructions to, upon execution of the instructions by one or more processors of a user device, cause the user device to perform operations, the operations comprising:

• tuning to a channel corresponding to a live event;
• receiving advanced television systems committee (ATSC) signaling via the channel;
• retrieving page configuration information from the ATSC signaling;
• retrieving time information from the ATSC signaling;
• determining that a current time matches the time information;
• launching a betting application using the page confirmation information;
• and
• performing one or more betting operations using the betting application in association with the live event.