Applicator system for applying a cosmetic product

An applicator for applying a cosmetic substance, the applicator comprising:

• an applicator body having a first end, a second end, and an elongated body defining a longitudinal axis extending therebetween;
• an applicator head operably coupled with the first end of the applicator body, the applicator head including an outer surface adapted to collect and apply the cosmetic substance and a neck portion operably coupled therewith to couple the applicator head with the first end of the applicator body;
• and
• at least one elongated bristle having a first end operably coupled with the outer surface of the applicator head and a second end extending distally from the first end;
• wherein the applicator head and a plurality of adjacent ones of the at least one elongated bristles cooperate to define a cosmetic substance retention region, the cosmetic substance retention region being at least partially capped by the second end of the at least one elongated bristle.