Non-transitory computer-readable recording medium, layout generation device, and layout generation method

A layout generation device comprising:

• a processor configured to:
• perform a first causal search for a plurality of products and an evaluation value of a product layout based on a result of a simulation of a customer behavior executed using each of a plurality of the product layouts in a store and obtain a causal relationship between the plurality of products and the evaluation value;
• specify a product arrangement pattern that affects the evaluation value based on the causal relationship;
• perform a second causal search for the plurality of products, the evaluation value, and the product arrangement pattern;
• generate a specific product layout based on a result of the second causal search;
• and
• output the specific product layout.

A layout generation method comprising:

• performing a first causal search for a plurality of products and an evaluation value of a product layout based on a result of a simulation of a customer behavior executed using each of a plurality of the product layouts in a store and obtaining a causal relationship between the plurality of products and the evaluation value;
• specifying a product arrangement pattern that affects the evaluation value based on the causal relationship;
• performing a second causal search for the plurality of products, the evaluation value, and the product arrangement pattern;
• generating a specific product layout based on a result of the second causal search;
• and
• outputting the specific product layout, by a processor.