Electronic device and controlling method thereof

A controlling method of an electronic device, the method comprising:

• obtaining first data corresponding to an access history of a first user for a plurality of contents that are classified according to a plurality of types;
• obtaining second data corresponding to a plurality of attributes for each of the plurality of types;
• obtaining first score information corresponding to a priority of each of the plurality of contents for the first user based on first probability information corresponding to an influence of each of the plurality of attributes on the first user, the first probability information being obtained by inputting the first data and the second data into a neural network model;
• and
• providing, on a display, at least one recommended content for the first user based on the first score information.

A non-transitory computer readable medium, having instructions stored therein, which when executed by at least one processor of an electronic device cause the electronic device to perform a method comprising:

• obtaining first data corresponding to an access history of a first user for a plurality of contents that are classified according to a plurality of types;
• obtaining second data corresponding to a plurality of attributes for each of the plurality of types;
• obtaining first score information corresponding to a priority of each of the plurality of contents for the first user based on first probability information corresponding to an influence of each of the plurality of attributes on the first user, the first probability information being obtained by inputting the first data and the second data into a neural network model;
• and
• providing, on a display, at least one recommended content for the first user based on the first score information.