A system including a listings optimization platform for generating an optimized business listing in response to one or more system generated insights, the optimized business listing having one or more keywords determined to be of high-ranking value, the system comprising:
- a database having a memory configured for storing a plurality of content elements, the plurality of content elements including one or more business listings, business listing content, a business characterization, a communication recipient characterization, a competitor characterization, a market characterization, categories of keywords, conceptual referents, keywords, high performing keywords, descriptive words, evaluated descriptive words, word phrases, a characterization of keyword categories, a characterization of keywords, a business objective, and data pertaining the same, the database being configured to be queried in a manner to effectuate rapid access to the plurality of content elements;
- a listings optimization platform including a plurality of servers having one or more processing units, each processing unit including a set of processing engines, at least one of the processing engines of one of the processing units being a trained processing engine, and at least some of the processing engines being configured for executing a set of autonomous operations, the set of processing engines comprising:
- an online listing monitoring module configured for monitoring business listings that are posted in response to a search query, the listing monitoring module having a conceptual referent filter configured for recognizing and identifying a conceptual referent within a posted business listing, the conceptual referent including at least one descriptive word that has been determined to be a variant of a high performing keyword for achieving a determined business objective;
- a data collection module, coupled to one or more memories of the database, and configured for executing a first set of operations for collecting and storing within a memory of the database, the identified business listing associated conceptual referent to which making a modification thereto is to be evaluated, the modification being based on an evaluative comparison between the at least one descriptive words of the collected business listing associated conceptual referent and a category of keywords with which the high performing keyword is associated;
- a trained conceptual referent evaluation module configured for executing a set of operations for both determining a meaning of and evaluating the at least one descriptive words of the collected business listing associated conceptual referent based on a number of characteristics of the category of keywords so as to produce an evaluated descriptive word having a determined meaning and a ranking within the category of keywords, wherein the evaluating includes comparing the meaning of the at least one descriptive word to the characteristics of the category of keywords;
- an autonomous updated business listing generation module being configured for executing a set of operations for generating an optimized business listing in response to a triggering event, the updated business listing generation module comprising:
- a project builder for accessing the memory and for executing a set of operations for generating the optimized business listing, the project builder having a set of processing engines being configured for accessing the memory and selecting and replacing the evaluated descriptive word with at least one high performing keywords within the category of keywords to produce an optimized business listing having one or more high performing keywords within the business associated conceptual referent, the selecting being based on a higher ranking of the at least one high performing keywords over the determined ranking of the evaluated descriptive word.