Electronic device for generating video content using digital content based on generative artificial intelligence model and method thereof

A method performed by an electronic device for generating video content using digital content based on a generative artificial intelligence model, the method comprising:

• identifying a plurality of cut images and text corresponding to the plurality of cut images by using digital content;
• inputting a first prompt including the plurality of cut images, the text, and analysis-based information into a generative artificial intelligence model to obtain analysis information on the digital content;
• inputting a second prompt including video asset information comprising the plurality of cut images, the text, and the analysis information, and narration generation-based information into the generative artificial intelligence model to obtain narration information composed of a plurality of sentences;
• inputting a third prompt including the video asset information and matching-based information into the generative artificial intelligence model to select at least one cut image among the plurality of cut images to be matched to each of the sentences;
• and
• generating video content by using the plurality of cut images and the narration information according to a selection result.