Intelligent and adjustable configuration and presentation of media content

A computer-implemented method comprising:

• determining a first content item to display via a client device concurrently with a second content item displayed on a first display via the client device;
• determining display information associated with the client device, the display information indicating at least one of a screen area of the first display occupied by the second content item and whether the client device is communicatively coupled to a second display;
• based on the display information, determining a display placement of the first content item within the second display or within a region-of-interest (ROI) on the first display, wherein the ROI comprises at least one of a first display area occupied by a portion of the second content item associated with an estimated saliency value or an attention level of a user that is lower than a threshold or a different attention level of the user associated with a different portion of the second content item, a second display area that is not occupied by the second content item, and a third display area available to display the first content item after resizing at least one of the first content item and the second content item;
• and
• generating an instruction to display the first content item according to the display placement within the second display or the ROI on the first display.

A non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• determining a first content item to display via a client device concurrently with a second content item displayed on a first display via the client device;
• determining display information associated with the client device, the display information indicating at least one of a screen area of the first display occupied by the second content item and whether the client device is communicatively coupled to a second display;
• based on the display information, determining a display placement of the first content item within the second display or within a region-of-interest (ROI) on the first display, wherein the ROI comprises at least one of a first display area occupied by a portion of the second content item associated with an estimated saliency value or an attention level of a user that is lower than a threshold or a different attention level of the user associated with a different portion of the second content item, a second display area that is not occupied by the second content item, and a third display area available to display the first content item after resizing at least one of the first content item and the second content item;
• and
• generating an instruction to display the first content item according to the display placement within the second display or the ROI on the first display.