Systems and methods for embedded services platform

A platform for generating an embedded shell widget, the platform comprising:

• a grandparent layer configured to provide a user interface for a merchant;
• a parent layer configured to receive an interaction with the user interface for the merchant and transmit data from an embedded services platform;
• a child layer configured to transmit data associated with a web application communicating with the embedded services platform;
• and
• an object registry configured to store source data defining the web application, wherein the source data is accessible by the child layer.

A non-transitory computer-readable medium for rendering provider content on an embedded services widget, comprising:

• a memory having processor-readable instructions stored therein;
• and
• one or more processors of an embedded services platform, the one or more processors configured to access the memory and execute the processor-readable instructions, which when executed by the one or more processors configures the one or more processors to perform a plurality of functions, including functions for:
• receiving, by the one or more processors of the embedded services platform, interaction data from a merchant device accessing the embedded services widget in a merchant portal;
• in response to receiving the interaction data, retrieving, by the one or more processors of the embedded services platform, configuration data;
• in response to retrieving the configuration data, retrieving, by the one or more processors of the embedded services platform, source data from an object registry;
• and
• rendering, by the one or more processors of the embedded services platform, the provider content via the embedded services widget in the merchant portal, wherein the embedded services widget uses the source data and the configuration data to render the provider content via the embedded services widget in the merchant portal.