US 2026/0094076 A1Published application

Systems and methods for behavioural and contextual data analytics

AssigneeThe Nielsen Company (US), LLC

InventorHannu Verkasalo

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Abstract

System and method for behavioral and contextual data analytics are disclosed. An example computer system to process observational data received from a wireless device includes a memory including machine readable instructions and a processor to execute the instructions to: process the observational data to identify temporally adjacent applications to generate usage metric data, the observational data including application usage data; build a behavior model based on the identified temporally adjacent applications, the behavior model to describe user behavior associated with the wireless device; and apply the behavior model to predict a usage duration of a second application in response to usage of a first application.

Claims20

Dependent claims

A computing system for determining audience segments comprising:

a processor;
and
a non-transitory computer readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
receiving, from a server, first-party data comprising usage metrics for wireless devices of a first set of users, the usage metrics representing behavioral patterns of usage of the wireless devices by respective ones of the first set of users;
ingesting the first-party data into a model trained using usage metrics for wireless devices of a second set of users different from the first set of users, the usage metrics representing behavioral patterns of usage of the wireless devices by respective ones of the second set of users;
querying the model based on a particular behavioral pattern represented by the usage metrics of the first-party data for wireless devices of a particular segment of the first set of users;
and
based on the querying, outputting, by the model, one or more determined characteristics of the particular segment that exhibited the particular behavioral pattern.

5 more elements

A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:

receiving, from a server, first-party data comprising usage metrics for wireless devices of a first set of users, the usage metrics representing behavioral patterns of usage of the wireless devices by respective ones of the first set of users;
ingesting the first-party data into a model trained using usage metrics for wireless devices of a second set of users different from the first set of users, the usage metrics representing behavioral patterns of usage of the wireless devices by respective ones of the second set of users;
querying the model based on a particular behavioral pattern represented by the usage metrics of the first-party data for wireless devices of a particular segment of the first set of users;
and
based on the querying, outputting, by the model, one or more determined characteristics of the particular segment that exhibited the particular behavioral pattern.

2 more elements

Dependencies are inferred from the claim text.

Facts

Application: 19/411,687Filed 8 Dec 2025
Priority: 26 Mar 2015
Published: 2 Apr 2026
Term ends: Not estimatedThe source records don’t support an estimate.

Classification9 codes

G06Q 10/06
Administration; Management: resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation…
G06F 9/455
Arrangements for executing specific programs: emulation; Interpretation; Software simulation, e.g. virtualisation or emulation of application or…
G06F 16/26
Of structured data, e.g. relational data: visual data mining; Browsing structured data
G06F 16/9535
Querying, e.g. by the use of web search engines: search customisation based on user profiles and personalisation

Family

Application14/669,964Continuation · filed 26 Mar 2015
Application16/352,144Continuation · filed 13 Mar 2019
Application17/986,702Continuation · filed 14 Nov 2022
Application18/985,511Continuation · filed 18 Dec 2024
Application19/411,687Continuation
Application13/002,205Continuation
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From the US filing history. Foreign family members aren’t listed.

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