US 2026/0087570 A1Published application

Personalized property tour and lead scoring system, methods, and apparatus

AssigneeKeller Williams Realty, Inc.

InventorsKaiser H.D. Kabir, John Keller, Mark Nicholas Law

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Abstract

A system and method for generating and providing personalized virtual property tours are disclosed. In some examples, a system provides a virtual property tour that is displayed within an application or a web browser as an interactive open house experience. The virtual property tour enables a user to view an open house virtually through a display of a floor plan, photos of rooms, videos of rooms, three-dimensional tours of rooms, and/or a virtual interactive engagement with rooms. In some embodiments, the virtual property tour is user-directed by selecting a room or other location from a virtual floor plan. In other embodiments, the virtual property tour is configured as an automated progression through a property

Claims19

Dependent claims

A method for personalizing a virtual property tour for a user, the method comprising:

preparing a user profile for the user that includes user characteristics and profile information;
providing that is capable of storing a virtual property tour of a first property and the user profile, the first virtual property tour comprising a plurality of images of the first property and text relating to aspects of the property;
and
a determining the user has selected to view the first virtual property tour via a message from a user computing device,
using the user profile of the user to modify a sequence for the room images and the text to personalize the first virtual property tour,
transmit the personalized virtual first property tour to the user computing device using a communication network;
viewing the personalized first virtual property tour using the user computing device;
while the user is viewing the personalized first virtual property tour on the user computing device, collecting first feedback from the user using the user computing device, wherein the feedback is in the form of at least one of text, audio and video;
while the user is viewing the personalized first virtual property tour on the user computing device, collecting second feedback from the user using the user computing device based upon a length of time that the user views particular images of the first property;
transmitting the first feedback and the second feedback from the user computing device to the server using the communications network;
using the server, modifying the first virtual property tour based upon the first feedback and the second feedback;
based upon the first feedback and the second feedback, providing a recommendation to the user for a second property to conduct a second virtual property tour;
modifying the second virtual property tour based upon the first feedback and the second feedback to produce a personalized second virtual property tour;
and
transmitting the personalized second virtual property tour to the user computing device using the communications network.

12 more elements

A system for personalizing a virtual property tour for a user, the system including:

a memory device storing a virtual property tour and a user profile, the virtual property tour including at least one of a property layout comprising location coordinates or a range/set of coordinates, room images, property features for the rooms, room and property descriptions, or prompts for providing feedback;
and
a server communicatively coupled to the memory device, the server configured to:
determine a user has selected to view the virtual property tour via a message from a user device, the message including a current location of the user device,
use the user profile of the user to select a sequence for the room images and text to personalize the virtual property tour,
determine the current location of the user device corresponds to the location coordinates or the range/set of coordinates of the property layout, and
transmit an in-person version of the personalized virtual property tour to the user device.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 19/398,534Filed 24 Nov 2025
Priority: 7 Apr 2021
Published: 26 Mar 2026
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06Q 50/16
Services: real estate
G06Q 30/0643
Utilising user interfaces specially adapted for shopping: graphically representing goods, e.g. 3D product representation
G06Q 30/0282
Marketing; Price estimation or determination; Fundraising: rating or review of business operators or products
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

Application63/171,876Us provisional application · filed 7 Apr 2021
Application17/713,751Division · filed 5 Apr 2022
Application19/398,534Division
US 2022/0327642 A1Published application
US 2026/0087570 A1This patent

From the US filing history. Foreign family members aren’t listed.

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