Systems and methods for automatically generating and placing semantically and contextually aware supplemental content

A method for using language models to automatically generate contextual supplemental content with a chat input box for placement in primary content presented to a user, comprising:

• providing identification information for a provider of supplemental content,
• retrieving information on the provider of the supplemental content from the internet using the identification information to generate a content source profile,
• obtaining user profile information about the user,
• selecting, by a supplemental source selection language model configured to select supplemental sources, the provider of supplemental content from a plurality of supplemental sources based on the primary content and the user profile information,
• generating in real-time, with a supplemental content generation language model, contextually consistent supplemental content to the primary content at a plurality of contextual locations within the primary content, and
• providing the chat input box to enable the user to interactively communicate with a chatbot language model to obtain information about the advertisement, the chat input box located at a location within the primary content.