Automated Advertisement Pushing System and Method
AssigneeFunliday Inc.
InventorsWeili HUANG, Mu Chun WANG, Hsing Chun TSAI, Chien Hsun LAI
Life of this patent
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Abstract
The present invention discloses an automated advertisement pushing system and method that obtain browsing behavior data of a user computer, determine one travel-related stage of a travel project relating to the user computer, select an advertising content based on the determined stage and push the advertising content to the user computer.
Claims31
An automated advertisement pushing method, to be executed by a server computer comprising a travel-related article database and an advertising database and providing webpages for browsing the travel-related articles;
- the method comprising the following steps:
- collecting information relating to a user when the user computer accesses data from the server compute;
- the information comprising the user computer's behavioral data;
- determining at least one travel-related stage based on the collected information;
- selecting from the advertising database a content to be pushed to the user computer based on the determination result of the travel-related stage;
- and
- providing the content to the user computer for the user to brows and/or operate.
An automated advertisement pushing system, to be embedded in a server computer for access of data therein by a plurality of computer devices;
- the automated advertisement pushing system comprising:
- an information collection device to collect information relating to a user when the user computer accesses data from the server computer;
- wherein the information comprising the user computer's behavioral data;
- a stage determination device to determine at least one travel-related stage based on the information obtained by the information collection device;
- a pushing contents selection device to select at least one content to be pushed to the user computer according to the determination result of the stage determination device;
- and
- a pushing device to obtain the selected content from an advertising database and provide the selected content to the user computer.
Dependencies are inferred from the claim text.