Dynamic digital signage based on real-time movement

A method for dynamic digital signage based on device movement, the method comprising:

• storing one or more content files in memory;
• receiving signals from one or more wireless devices within a range associated with an antenna array;
• determining a real-time location and a movement velocity of each of the one or more wireless devices;
• and
• executing instructions stored in memory, wherein execution of the instructions by a processor:
• determines that each of the one or more wireless devices is part of a same group when the respective real-time location of each wireless device is localized within a particular radius and indicates movement along a common trajectory;
• determines that the movement velocity of the respective wireless device is faster than a threshold velocity relative to the digital signage device;
• and
• selects a content file from among the stored content files to be displayed on the digital signage device based on the determination that the wireless devices are part of the same group and that the movement velocity is faster than the threshold velocity.

A non-transitory, computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for dynamic digital signage based on device movement, the method comprising:

• storing one or more content files in memory;
• receiving signals from one or more wireless devices within a range associated with an antenna array;
• determining a real-time location and movement velocity of each of the one or more wireless devices;
• determining that each of the one or more wireless devices is part of a same group when the respective real-time location of each wireless device is localized within a particular radius and indicates movement along a common trajectory;
• determining that the movement velocity of the respective wireless device is faster than a threshold velocity relative to the digital signage device;
• and
• selecting a content file from among the stored content files to be displayed on the digital signage device based on the determination that the wireless devices are part of the same group and that the movement velocity is faster than the threshold velocity.