Computer method and business method for distribution of physical advertising
OwnerGiorgi Pipiainventor
Life of this patent
Estimating the term…
Abstract
A computer method and business method provides sponsored advertising to consumers at a venue, receives inquiries from consumers via scanning of a response bar code symbol at a linked web address, and displays online content. An event organizer or the venue is paid for distributing a free product bearing the advertising from payment received from an advertiser. The agent computer may maintain a database of responses and display response analytics to the advertiser.
Claims30
A computer method for delivering advertising and receiving direct responses, comprising:
- receiving, into a server computer of an agent, an agreement for placement, at an event venue, of advertising physically associated with a product by an advertiser;
- with the server computer or an operatively coupled agent-controlled computer, receiving or generating digital artwork for the advertising physically associated with a product, the digital artwork including advertising indicia;
- with the server computer or an agent-controlled operatively coupled computer, inserting a response bar code symbol into the advertising indicia;
- with the server computer, causing distribution, at no cost to any consumer, product carried by the packaging carrying the digital artwork and the response bar code symbol to consumers at the venue;
- with the server computer, receiving inquiries from the consumers responsive to the advertising, via the consumer scanning of the response bar code symbol, into the server computer at a web address corresponding to the response link;
- with the server computer causing display of at least additional advertising to each responsive consumer at the response link;
- with the server computer, capturing the consumer response in an agent database;
- and
- with the server computer, displaying response analytics to the advertiser via a secure web page controlled by the agent.
A business method for delivering advertising and receiving responses to the advertising, comprising:
- receiving an agreement for placement, at an event venue, of advertising physically associated with a product by an advertiser;
- receiving or generating digital artwork for the advertising physically associated with a product, the digital artwork including advertising indicia;
- inserting a response bar code symbol into the advertising indicia, over the advertising indicia, or adjacent to the advertising indicia, the response bar code symbol carrying data for directing an consumer electronic device to a response link;
- causing distribution, at no cost to any consumer, product carried by the packaging carrying the digital artwork and the response bar code symbol to consumers at the venue;
- receiving an inquiry from an consumer responsive to the advertising, via the consumer scanning of the response bar code symbol, into a server computer at a web address corresponding to the response link;
- and
- causing display, with the server computer via the consumer electronic device, of online content to the consumer at the response link.
The business method for delivering advertising and receiving responses to the advertising of claim, further comprising:
- displaying a response field to the consumer;
- receiving actuation of the response field;
- and
- redirecting the consumer's electronic device to the advertiser's website
Dependencies are inferred from the claim text.