Dynamic binding of video content

A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause the at least one processor to:

• identify a media suitable for presentation at a mobile device;
• receive, from the mobile device, a signal including a representation of at least one of a device parameter associated with the mobile device or a user parameter associated with a user of the mobile device;
• select, based on the media and the signal, a shoppable supplemental content;
• and
• cause display, at the mobile device and concurrently with a presentation of the media, of the shoppable supplemental content.

A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause the at least one processor to:

• identify a media content being displayed at a mobile device;
• select a shoppable supplemental content that includes a representation of at least one of a product or a service represented in the media content;
• and
• cause display, at the mobile device and overlapping in time with the display of the media content at the mobile device, of the shoppable supplemental content.