Multiple mode artificial fishing lure

A multiple mode fishing lure, comprising:

• a main body portion having a waterproof inner capsule;
• said waterproof inner capsule containing an electronic circuit comprising:
• a controller having a memory configured to replaceably store digital sound file data, wherein said digital sound file data is transmitted from a user­ controlled external device, said controller being operationally coupled to:
• a speaker to broadcast bait fish sounds generated from said digital sound file data;
• a wireless transceiver configured to receive said digital sound file data from said user-controlled external device;
• a plurality of electrodes, wherein each of the electrodes of said plurality of electrodes is actuated via an actuation means, and wherein actuation of at least one electrode of said plurality of electrodes gives an operational result;
• and
• a power source for providing power to said electronic circuit;
• and at least one hook coupled to said main body portion.