Media System with Presentation Area Data Analysis and Segment Insertion Feature

A computing system comprising a processor and a non-transitory computer-readable storage medium having stored thereon program instructions that upon execution by the processor, cause the computing system to perform a set of acts for use in connection with a media-presentation device presenting a media program via a display screen of the media-presentation device, the set of acts comprising:

• during presentation of a temporal portion of the media program, identifying an audience engagement region of presented content, wherein the identified audience engagement region is less than an entirety of a display area that corresponds to the display screen;
• using at least the identified audience engagement region as a basis to select a media segment from among multiple candidate media segments, wherein the selected media segment includes an audience engagement region that matches the identified audience engagement region of the temporal portion of the media program;
• and
• facilitating the media-presentation device inserting, at a media segment insertion point within the media program, the selected media segment.

A non-transitory computer-readable storage medium having stored thereon program instructions that upon execution by a processor, cause a computing system to perform a set of acts for use in connection with a media-presentation device presenting a media program via a display screen of the media-presentation device, the set of acts comprising:

• during presentation of a temporal portion of the media program, identifying an audience engagement region of presented content, wherein the identified audience engagement region is less than an entirety of a display area that corresponds to the display screen;
• using at least the identified audience engagement region as a basis to select a media segment from among multiple candidate media segments, wherein the selected media segment includes an audience engagement region that matches the identified audience engagement region of the temporal portion of the media program;
• and
• facilitating the media-presentation device inserting, at a media segment insertion point within the media program, the selected media segment.