Method and system for providing vehicle calling service and ar service provision device operating in conjunction with method and system

A system for providing a vehicle calling service, the system comprising:

• an AR service provision device;
• and
• a service platform that operates in conjunction with the AR service provision device,
• wherein the AR service provision device renders an AR image, which is based on location information and vehicle information of a called vehicle, onto the called vehicle and displays the resulting AR image on a three-dimensional map, and
• wherein, in response to the called vehicle entering a vehicle boarding-possible section based on location information of a passenger, the service platform requests the called vehicle to inclusively image-capture a plurality of candidate passengers, using a camera in the called vehicle and to generate a plurality of thumbnails, provides a user interface for selecting one from among the plurality of generated thumbnails to the AR service provision device, and transmits information about the thumbnail selected by the AR service provision device to the called vehicle and enables the called vehicle to track location of a candidate passenger.