Augmented reality activation platform

A computer program product for composing a rendered scene comprising a product 3D object and one or more associated interactive message 3D objects rendered in the scene with the product 3D object, computer program product comprising:

• one or more processors and one or more computer readable storage media storing program instructions, that when executed by the one or more processors, cause the one or one or more processors to:
• receiving, via the 3D asset importer and management module, one or more product images for a first product;
• generate, via a 3D pipeline and workflow management, the product 3D object based on the one or more product images for the first product;
• receive interactive message customization parameters for customizing an interactive message associated with the first product;
• create an interactive message 3D object based on the customization parameters;
• create an integrated file comprising the interactive message 3D object for the first product and the product 3D object for the first product, wherein the integrated file comprises a scaling factor is bounded by a predetermined range of values;
• and
• provide the integrated file for display in the rendered scene, the rendered scene including the interactive message 3D object rendered with the product 3D object in the rendered scene.

A computer-implemented method for composing a rendered scene comprising a product 3D object and one or more associated interactive message 3D objects rendered in the scene with the product 3D object, the computer-implemented method being performed by one or more processors programmed with program instructions which, when executed, cause the one or more processors to perform the steps of:

• receiving, via a 3D asset importer and management module, one or more product images for a first product;
• generating, via a 3D pipeline and workflow management, the product 3D object based on the one or more product images for the first product;
• receiving interactive message customization parameters for customizing an interactive message associated with the first product;
• creating an interactive message 3D object based on the customization parameters;
• creating an integrated file comprising the interactive message 3D object for the first product and the product 3D object for the first product, wherein the integrated file comprises a scaling factor is bounded by a predetermined range of values;
• and
• providing the integrated file for display in the rendered scene, the rendered scene including the interactive message 3D object rendered with the product 3D object in the rendered scene.