Automated actionable insight recommendations

A computer-implemented method comprising:

• receiving, from a computing device, a request to modify a graphical user interface (GUI) including a plurality of selectable interface elements, wherein the request identifies a first display option of a plurality of display options for the GUI and a metric to be evaluated;
• identifying a second display option of the plurality of display options for the GUI;
• generating, for the first display option, a first value for the metric;
• generating, for the second display option, a second value for the metric;
• performing a first comparison between the first value for the metric and the second value for the metric;
• based at least in part on the first comparison, generating a first determination that the second display option is likely to improve the metric over the first display option;
• generating a first insight into the metric based at least in part on the first determination;
• validating the first insight;
• generating an instruction that, when executed by the computing device, modifies at least one selectable interface element of the plurality of selectable interface elements included in the GUI based at least in part on the first insight that is validated;
• and
• transmitting the instruction to the computing device.

A system comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium in communication with the processor, wherein the non-transitory computer-readable storage medium stores computer-executable instructions that, when executed by the processor, cause the system to at least:
• receive, from a computing device, a request to modify a graphical user interface (GUI) including a plurality of interface elements, wherein the request identifies a first display option of a plurality of display options and a metric to be evaluated;
• identify a second display option of the plurality of display options for the GUI;
• generate, for the first display option, a first value for the metric;
• generate, for the second display option, a second value for the metric;
• perform a first comparison between the first value for the metric and the second value for the metric;
• based at least in part on the first comparison, generate a first determination that the second display option is likely to improve the metric over the first display option;
• generate a first insight into the metric based at least in part on the first determination;
• validate the first insight;
• and
• generate an instruction that, when executed by the computing device, modifies at least one interface element of the plurality of interface elements included in the GUI based at least in part on the first insight that is validated.

A non-transitory computer-readable storage medium having stored thereon executable instructions that, when executed by a processor of a computer system, cause the computer system to at least:

• identify (i) a first display option of a plurality of display options for a user interface including a plurality of interface elements, and (ii) a metric to be evaluated with respect to the user interface;
• identify a second display option of the plurality of display options for the user interface;
• generate, for the first display option, a first value for the metric;
• generate, for the second display option, a second value for the metric;
• perform a first comparison between the first value for the metric and the second value for the metric;
• based at least in part on the first comparison, generate a first determination that the second display option is likely to improve the metric over the first display option;
• generate a first insight into the metric based at least in part on the first determination;
• validate the first insight;
• and
• generate an instruction that, when executed by a computing device, modifies at least one interface element of the plurality of interface elements included in the user interface based at least in part on the first insight that is validated.