Back to results
US 2026/0073409 A1Published application
Methods and systems for cross-platform overlap modeling
AssigneeIspot.Tv, Inc.
InventorsSean Muller, Michael Bardaro, Dipti Shah, Vijoy Gopalakrishnan, Sam Hui, Jonathan Woodard
Life of this patent
Estimating the term…
Abstract
A multivariate probit model is used to determine overlaps for reach and impressions for a plurality of different platforms.
Claims25
A computer-implemented method for determining a proportion of a population that is exposed during a time interval to a content item, the computer-implemented method comprising:
- receiving, by an aggregation server from a plurality of automatic content recognition (ACR) systems respectively associated with a first plurality of television sets, first reach statistics comprising the proportion of the population exposed during the time interval to the content item by a first platform, wherein the first platform includes a linear television platform, the plurality of ACR systems sample audio and/or video from the content item and compare the sampled audio and/or video with a database of content items to identify the content item by its unique characteristics, the first reach statistics identify at least one of a household or device that displayed the content item using the first platform;
- receiving, by the aggregation server from a plurality of pixel tag tracking systems respectively associated with a second plurality of television sets, second reach statistics comprising the proportion of the population exposed during the time interval to the content item by a second platform, wherein the second platform includes a streaming platform, the plurality of pixel tracking systems search for pixel tags embedded in the content item to identify the content item, and the second reach statistics identify the at least one of the household or the device that displayed the content item using the second platform, wherein at least some of the second plurality of television sets are included in the first plurality of television sets;
- receiving, by the aggregation server from a video sharing system, third reach statistics comprising the proportion of the population exposed during the time interval to the content item by a third platform, the third platform including the video sharing system and the content item including a video displayed by the video sharing system, wherein the third platform does not identify the at least one of the household or the device that displayed the content item using the third platform;
- calculating, by at least one processor in operable communication with the aggregation server, overlap reach statistics comprising the proportion of the population exposed to the content item during the time interval by both the first platform and the second platform;
- calculating, by the at least one processor, using a multivariate probit model with the first reach statistics, the second reach statistics, the third reach statistics, and the overlap reach statistics to calculate proportion information including at least one of:
- the proportion of the population that is not exposed to the content item during the time interval by any of the platforms;
- the proportion of the population that is exposed to the content item during the time interval by only one of the platforms;
- the proportion of the population that is exposed to the content item during the time interval by at least two of the platforms but not by one of the platforms;
- or
- the proportion of the population that is exposed to the content item during the time interval by all of the platforms;
- generating, by the at least one processor, a report including the proportion information;
- and
- displaying the report on a display device.
10 more elements
A system for determining a proportion of a population that is exposed during a time interval to a content item, the system comprising:
- an aggregation server configured to:
- receive, from a plurality of automatic content recognition (ACR) systems respectively associated with a first plurality of television sets, first reach statistics comprising the proportion of the population exposed during the time interval to the content item by a first platform, wherein the first platform includes a linear television platform, the plurality of ACR systems sample audio and/or video from the content item and compare the sampled audio and/or video with a database of content items to identify the content item by its unique characteristics, the first reach statistics identify at least one of a household or device that displayed the content item using the first platform;
- receive, from a plurality of pixel tag tracking systems respectively associated with a second plurality of television sets, second reach statistics comprising the proportion of the population exposed during the time interval to the content item by a second platform, wherein the second platform includes a streaming platform, the plurality of pixel tracking systems search for pixel tags embedded in the content item to identify the content item, and the second reach statistics identify the at least one of the household or the device that displayed the content item using the second platform, wherein at least some of the second plurality of television sets are included in the first plurality of television sets;
- and
- receive, from a video sharing system, third reach statistics comprising the proportion of the population exposed during the time interval to the content item by a third platform, the third platform including the video sharing system and the content item including a video displayed by the video sharing system, wherein the third platform does not identify the at least one of the household or the device that displayed the content item using the third platform;
- and
- at least one processor in operable communication with the aggregation server and configured to:
- calculate overlap reach statistics comprising the proportion of the population exposed to the content item during the time interval by both the first platform and the second platform;
- use a multivariate probit model with the first reach statistics, the second reach statistics, the third reach statistics, and the overlap reach statistics to generate a report including proportion information at least one of:
- the proportion of the population that is not exposed to the content item during the time interval by any of the platforms;
- the proportion of the population that is exposed to the content item during the time interval by only one of the platforms;
- the proportion of the population that is exposed to the content item during the time interval by at least two of the platforms but not by one of the platforms;
- or
- the proportion of the population that is exposed to the content item during the time interval by all of the platforms;
- and
- display the report on a display device.
13 more elements
Dependencies are inferred from the claim text.