Automated configuration of a digital platform based on evaluation of design metrics

A computer program product comprising a non-transitory processor-readable storage medium having stored therein program code of one or more software programs, wherein the program code when executed by at least one processing device causes the at least one processing device:

• to capture user session information associated with one or more user sessions involving interaction of one or more users with a digital platform;
• to generate, utilizing the captured user session information, a digital representation of user-perceived content of one or more portions of the digital platform that the one or more users interacted with as part of the one or more user sessions;
• to determine, utilizing the digital representation of the user-perceived content, one or more design evaluation metrics for a design of the one or more portions of the digital platform that the one or more users interacted with as part of the one or more user sessions;
• and
• to automatically modify a configuration of at least one of the one or more portions of the digital platform based at least in part on the determined one or more design evaluation metrics.

A method comprising:

• capturing user session information associated with one or more user sessions involving interaction of one or more users with a digital platform;
• generating, utilizing the captured user session information, a digital representation of user-perceived content of one or more portions of the digital platform that the one or more users interacted with as part of the one or more user sessions;
• determining, utilizing the digital representation of the user-perceived content, one or more design evaluation metrics for a design of the one or more portions of the digital platform that the one or more users interacted with as part of the one or more user sessions;
• and
• automatically modifying a configuration of at least one of the one or more portions of the digital platform based at least in part on the determined one or more design evaluation metrics;
• wherein the method is performed by at least one processing device comprising a processor coupled to a memory.